Triangle Traffic Network
The Triangle area continues to be one of the fastest growing areas in the United States, and with the growth comes commuter traffic problems. That's where the Triangle Traffic Network comes in. The network is Curtis Media Group's traffic reporting service, providing the area's most reliable rush hour traffic information to the audiences of 11 Triangle radio stations. It's the timely details commuters need to save time and trouble on their way to and from work, with lucrative sponsorship opportunities for advertisers.
Each week Triangle Traffic Network traffic reports are heard by more than 600,000 radio listeners throughout the total listening area, many of them actually driving as the information is updated.
Traffic reports provide timely and useful information to consumers planning their drive to or from work, as well as to those already enroute. Research consistently shows that traffic reports are among the most listened to programming elements on radio. Consumers pay attention to traffic reports and consumers pay attention to the message of the traffic report sponsors.
Traffic reports air during the most-listened to times in radio: morning and afternoon drive. More people are tuned-in to radio during these times than any other time of the day, offering advertisers incredible reach to a relatively captive audience.
Radio is one of the closest to point-of-purchase mass media advertising options available. In a time-impoverished society, reaching customers right before a buying decision can greatly enhance the results of an advertising campaign. No other medium gets closer than Radio! Radio reaches 63% of adults aged 25 to 54 within one hour of making their largest purchase of the day.
TTN offers network affordability. With prices for thirty and sixty second television and radio commercials constantly rising, traffic reports offer an affordable alternative to get your message to consumers. And with TTN exposure, you're reaching audiences of the leading stations in most key radio formats including news/talk, country, rock, oldies, sports, and Hispanic broadcasting, all with a single network-wide commercial.
Among the resources of TTN is a team of over 100 commuters who are paid monthly to report traffic conditions they encounter, live traffic camera video for more than 150 local cameras, and special relationships with local emergency, law enforcement, and highway officials. If you are a regular commuter on the Triangle's busiest thoroughfares during rush hours, and would like to join the TTN "Traffic Scout" team, click here to find out more!
For more information on how the Triangle Traffic Network can help your business grow, please contact Rick Heilmann at 919-790-9392.